Feel Beautiful. Be Beautiful.
Founded in 1982, Jericho Cosmetics had an established brand with great name recognition, but their visual identity had become dated. They sought to reinvent their brand, focusing on their target market of mature, confident women to increase customer loyalty and attract new users.
The new look we created for Jericho is super clean, sophisticated and natural. We updated their logo with a crisp, modern look, placing an emphasis on the “J” in Jericho, which became a recognizable iconic differentiator for the logo and anchor element for the brand.