A Whole New Way to Move


Raider is an advanced Low-Speed Electric Vehicle designed to traverse any terrain. The vehicle is targeted at two distinct markets: DS Raider for military environments, and EZ Raider for consumer-oriented outdoor leisure activities. The challenge was to create one brand for both target markets.


To convey the vehicles all-terrain capabilities, we used a contemporary typographic logo that conveys robustness, flexibility and speed – features relevant to both markets. We used different color schemes to differentiate between the target audiences.

The Raider identity was designed in partnership with Mordi Franco Visual Communications.


Logo Design

Visual Identity