A Whole New Way to Move
Raider is an advanced Low-Speed Electric Vehicle designed to traverse any terrain. The vehicle is targeted at two distinct markets: DS Raider for military environments, and EZ Raider for consumer-oriented outdoor leisure activities. The challenge was to create one brand for both target markets.
To convey the vehicles all-terrain capabilities, we used a contemporary typographic logo that conveys robustness, flexibility and speed – features relevant to both markets. We used different color schemes to differentiate between the target audiences.
The Raider identity was designed in partnership with Mordi Franco Visual Communications.